New York State of Mind

My Fifth Avenue is being reintroduced with a stronger, more elevated and relevant story. Aimed at a younger audience, the spirit of the campaign focuses on the women of New York City the drive and energy that drew them to the city and the world of possibilities. The goal: to create beautiful digital assets that deliver a clear, modern, engaging story that raises brand awareness and conveys the sophistication and vitality of the My Fifth Avenue woman.

 
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Behind the Red Door

Elizabeth Arden was a legendary innovator and entrepreneur. Whether creating groundbreaking skincare and cosmetics, or creating the concept of total beauty and wellness, she made her products and the Red Door an unrivaled destination for the most sophisticated women. To showcase facts about the woman behind the Red Door, content was created to deliver weekly milestones and quotes on the many things that made her stand out in history.

 
 
 

Evergreen Makeup

Establish the look and feel of all new evergreen makeup assets. Design Amazon makeup above and below the fold for brand re-support.

 
 
 

Travel with Arden

Let your skincare routine ready for take-off with out in-flight skincare tips that will have you arriving to your destination with refreshed, beautiful skin. Create concept and deliverables for travel retail best seller skincare products.